Download your free jobseeker persona template

Use your personas to define your ideal candidates and create engaging, targeted content that resonates with them. 

Our jobseeker persona template will help you understand your target audience and their motivations, giving you a detailed picture of what drives them. By truly understanding their goals, you can build relevant, useful content about your organisation that will speak directly to your target audience. 


  • You need to create different content for each persona
  • Personas should be detailed and distinct
  • Consider how you will manage your personas - too many and you could struggle to create relevant content for each!
  • Review your personas regularly as your content develops and business needs change